Rabu, 27 Agustus 2014

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On Book Design, by Richard Hendel

How is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects - selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations. Written not only for seasoned and novice book designers, this book will fascinate others in publishing, as well as all readers and authors who are curious to know how books end up looking the way they do.

  • Sales Rank: #697611 in Books
  • Published on: 1998-11-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.34" h x .90" w x 7.52" l, 1.90 pounds
  • Binding: Hardcover
  • 224 pages

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4 of 5 people found the following review helpful.
Excellent
By A Customer
Thoughtful and thorough, and offering no easy answers, this book forces one to think for herself. On a par with Hochuli's 'Design of Books'.

6 of 6 people found the following review helpful.
How designers work
By JL--
As author Richard Hendel notes, designing a book is a complicated process, "especially because there isn't a single way to proceed." Hendel is associate director and design and production manager at University of North Carolina Press, ideally qualified to give a true picture of the life of a book designer.

On Book Design is divided into three sections. In "Looking Like Books" Hendel discusses what makes a book, a book. More than just the author's words, a book is defined by its typography, the size of the fonts, the width of the margins, where the subheads fall on a page. While this may seem obvious, what is harder to determine is the right combination of all these subjective elements. If a reader is paying more attention to the arrangement of the words rather than to the content itself, the design may be overdone.

The book's second section, "The Design Begins Here" describes exactly what it is that designers do-from the big picture stuff (e.g., matching the author's content and tone) to the smallest details (e.g., determining whether to choose old-style or line numbers).

Scattered throughout the book are samples of projects designed by Hendel and others. This is extremely helpful and often fascinating, though on occasion the level of detail Hendel provides borders on the tedious.

In the third section, "How Designers Work," Hendel hands the page over to several respected designers. Some work entirely on the computer; others, like Hendel, use pencil and paper to create their first design drafts. As Hendel notes, "What is important is not the mechanics of making the layouts but finding exactly the right design and typeface for the author's words."

46 of 49 people found the following review helpful.
Book Designers on Book Design
By Simulacrum
When Henry David Thoreau made a complete list of each and every possession he had at Walden Pond, he curiously omitted one thing: He forgot the pencil that enabled him to make the list. Successful book design, says Richard Hendel, often goes as unnoticed and unappreciated as Thoreau's pencil. It is, as Beatrice Warde once said, a transparent goblet, so that (writes Hendel) "the very invisibility of its design is to its credit." Hendel should know, having worked for many years as a highly regarded book designer, most recently with the University of North Carolina Press. Thankfully, this is not a prosaic instructional manual--"it is a book about how books are designed," he cautions, "not a book about how to design books"--but a medley of honest reflections about how book designers see, think, and feel. Written by the author and eight other American and British designers, it is illustrated by 110 black and white examples, among them several pieces by Iowa-born designer Merle Armitage and the University of Nebraska's Richard Eckersley, two of the century's most inventive (yet unheralded) book designers. With surprising candor, the text asks: How do book designers get their ideas? What do they worry about? How did they approach a particular book? And what difference does it all make? After all, confides Hendel, prize-winning book designs are largely unappreciated, cost more to produce, and are rarely available in bookstores. "There isn't any correlation between what books look like and how they sell," he laments. "Design seems to make no difference." Of particular interest is a section about the design of this book, which led us to wonder how well it will sell, whether bookstores will carry it, and (hopefully, because it has much to offer) the extent to which it might inspire other, younger book designers. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 14, No. 4, Summer 1999.)

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Senin, 25 Agustus 2014

[Q551.Ebook] PDF Download International Migration: Prospects and Policies In A Global Market (International Studies in Demography Series): 1st (First) Edition, by J

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International Migration: Prospects and Policies In A Global Market (International Studies in Demography Series): 1st (First) Edition, by J

  • Sales Rank: #9591342 in Books
  • Published on: 2004-06-03
  • Binding: Hardcover

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Sabtu, 23 Agustus 2014

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  • Published on: 1600
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Understanding Michael Porter: The Essential Guide to Competition and Strategy, by Joan Magretta

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.

  • Sales Rank: #8692 in Books
  • Published on: 2011-12-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.00" l, 1.06 pounds
  • Binding: Hardcover
  • 256 pages

Review
“The Harvard professor's books are required reading for health care leaders tackling strategy.” — American Hospital Association

“A book on understanding Porter is worthwhile because he's often misunderstood. He is widely and rightly regarded as the all-time greatest strategy guru, but that view gets the emphasis wrong.” — Fortune magazine

“If you have always intended to read Michael Porter's groundbreaking management classics, but have never quite got around to doing so, Joan Magretta's Understanding Michael Porter does the hard work for you” – Financial Mail (South Africa)

“Magretta’s book is a timely reminder that serves to put Porter’s thinking and concepts before us again—ideas that all firms and strategy practitioners would be well-advised to study and learn from…an excellent read.” — Quality Digest

“Summing Up: Highly recommended” — CHOICE

“Joan Magretta lays out Porter’s ideas on competition in a concise, easy-to-read volume.” — Business Day (South Africa)

“The book is a great read even for those who are looking to get initiated into the Michael Porter way of thinking” — The Economic Times (India)

“Magretta adds value through fresh case studies showing how companies such as Zara, Ikea and In-N-Out Burger deploy Porter’s ideas. Written in a very accessible style, this is a book for managers rather than academics.” — The Irish Times

“Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter’s concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed.” — The Globe & Mail

“200 pages of simple, non-faddish common sense for business.” — Anna Farmery, TheEngagingBrand.com

“Book of the Month. This book will become the strategy bible for today’s busy managers.” — Business Executive

About the Author
Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.

Most helpful customer reviews

72 of 79 people found the following review helpful.
The Most Accessible Introduction to Porter. Period.
By Ashok A
I have read two of Porter's books - Competitive Strategy and Competitive Advantage. And I have also, sort of, understood them - even though I haven't really internalized them for implementing in my company. The reason was that I did not quite get my mind around the concepts in a comprehensive manner as the ideas are in different books and they are not presented as an integrated whole (and, of course, I read them at different times). For the first time, in this book, the concepts are presented in a very accessible manner and connected in a very coherent manner. The books starts (Part 1) with What is Competition - elucidating on the concept of Competition, The Five Forces, and the Value Chain (CA). Part 2 addresses What is Strategy - in which the concepts of Creating Value; Trade-offs; Fit; and Continuity are discussed. The book is wrapped up with A Short List of Implications where in the author summarizes the takeaways and what they mean for us.

I am in the midst of developing a strategy for my company. These easy to understand frameworks have been extremely useful. In fact, after reading this book, I decided not to hire a consultant who was charging me an exorbitant sum ($4,000/day!) as I think that this book will be more helpful. I highly recommend this book esp if you are trying to get a good grasp of the concepts of Michael Porter. An absolute gem.

34 of 40 people found the following review helpful.
Good summary of Porter's ideas on business-unit strategy
By Jackal
Michael Porter's ideas on strategic management are important. However his books Competitive Strategy: Techniques for Analyzing Industries and Competitors and Competitive Advantage: Creating and Sustaining Superior Performance are very dense (in addition to being 30 years old). This much shorter book is written in a journalistic style and conveys Porter's basic ideas relating to business-unit strategy.

The book serves as a first encounter with Porter's thinking, but I would really urge readers to study Porter's two first books as well. Even though Porter's books are 30+ years old, they are important. Classics have the remarkable feature of being relevant whenever they are read. Naturally, they are not perfect. They do not talk enough about service industries, but that was not really America in the 70s. The current book has the same deficiency; not that much about service industries.

Even if you have good familiarity with Porter I still cautiously recommend the book. It sometimes adds contextual information, small updates on Porter's thinking, and useful metaphors. For those of you who already have a fair amount of experience (important!) I would also recommend Good Strategy Bad Strategy: The Difference and Why It Matters.

The book is a summary of Porter's ideas from a journalist, so do not expect any deep, fundamental analysis. We get a fair share of thoughtless statements. We might be told that unbundling of an offering is good because not all customers value a lot of features. Then a bit later, we are told that bundling is good because it makes things easier for the customer's purchase decision. The author points out several times that we should use numbers when analysing. It would have been good if she heeded her own advice. Further on the negative side, the author treats Porter like God. It is okay to have Porter as a hero, but that does not justify hero worship. Sometimes it would have been nice with a more critical perspective. I am not talking of the mediocre academic who blurts out some standard canned critique of Porter. Since the author had access to Porter, more penetrating questions should have been asked. For instance, what is so good with the activity map when you already have a value chain? Personally, I find the activity map totally useless. Or for instance, when core competences are described in such a narrow fashion so they become a straw man. Most examples are straight out of current HBS case studies (eg Ikea, Zara, Southwest Airlines). You might find this positive or you might find the author a bit lazy in using the same examples.

UPDATE 2013
I have reread the book and I am much less positive today. The key reason is that the book only covers 20% of what I think an educated strategist/consultant/CEO should know about Porter's work. The second reason is that the case examples are mostly 10+ years old. One new company described is Zipcar and the stock market has taken that company on a straight downhill ride from 30 to around 10. Oh well.

With full access to Michael Porter a much better job could have been done as evidenced by the most interesting part of the book, the Q&A with Porter.

The book is still worthwhile reading if you read a lot of book. I rate the book three stars.

A better book covering exactly the same ground is Playing to Win: How Strategy Really Works, in which the ex-CEO of P&G gives his description or Porter's theories. That is a four star book in my opinion. However, both books suffer from being verbose, but that sadly is how HBS Press likes their books.

13 of 14 people found the following review helpful.
A home run!
By mark guay
I read the whole book over a long weekend. I must say I could not put it down. For those of us who need an overview of a subject before we dive into the Porter books themselves, this is a great read. For those readers just looking for a summary of Porter's books, this works equally as well. I think this book did Michael Porter the biggest favor of all - it allowed non economics or business majors to understand the importance of strategy. It also turned down the spotlight of individual components of a business [i.e. OE and marketing plans] which, albeit important, must nevertheless be aligned with strategy to be successful. I liked it so much I wrote a blog about it to all my clients. Congratulations to the author.

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Minggu, 10 Agustus 2014

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Instructing Beginners in Faith (The Augustine Series) (v. 5)From New City Press

Although not usually considered to be on the same level as The Confessions or The City of God, to name just two of Augustine's greatest works, the short treatise entitled Instructing Beginners in Faith has in fact had a powerful influence on the Christian Church. It began as a reflection on the most suitable way of communicating the heart of Christian faith to those applying for membership of the Church. In the course of the past sixteen hundred years, however, it has been frequently and creatively adapted to serve the needs of education in faith in many different contexts, including the education of clergy and religious education more generally. The two model catecheses that Augustine sketches, one quite long and the other considerably shorter, not only continue to have relevance today but also provide an important insight into his understanding of the use of scripture and tradition. And Augustine's awareness of the problems that educators face demonstrates his profound grasp of the human condition.

  • Sales Rank: #75973 in Books
  • Brand: New City Press
  • Published on: 2006-03-01
  • Original language: Latin
  • Number of items: 1
  • Dimensions: 8.56" h x .51" w x 5.50" l, .56 pounds
  • Binding: Paperback
  • 176 pages

About the Author
n/a

Most helpful customer reviews

3 of 3 people found the following review helpful.
Very useful instruction
By Fidel
Great book by a master of the faith. St. Augustine writes this book (or letter) to the Deacon Deogratias, who is asking for help.

St. Augustine writes how to give a homily: (1) Brief Introduction; (2) Historical Background (which includes the major events from Creation to Revelation; (3) Exhortation.

He also gives some advice on how to overcome discouragement, which we still experience today. He empathizes with Deacon Deogratias.

It's been a while since I read this book, but he may also go into the different senses of scripture.

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Selasa, 05 Agustus 2014

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Tracing the way various public policies have evolved, David L. Kirp, Mark G. Yudof, and Marlene Strong Franks find that the profusion of legislation and court decisions masks an uncertain and problematic sense of what gender-based justice means. They show that even policies not ostensibly concerned with gender—from tax codes to health benefits—have a significant effect on sexual equality. They argue that whether or not it intends to do so, our government is setting gender policies. Pointing out that individual autonomy is the essential component of a just society, they endorse a policy that encourages choice rather than one that promotes particular outcomes.

  • Sales Rank: #4911670 in Books
  • Published on: 1986-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .60" w x 6.02" l, .70 pounds
  • Binding: Paperback
  • 256 pages

From Library Journal
Gender justice and elimination of sex- based discrimination is best promoted, argue the authors, by public policies and laws that are grounded in liberty and enhance the autonomous decision- making capacity of persons. This mod el, in contrast to paradigms advanced by leftist feminists or those desiring tra ditional sex roles, pragmatically at tempts through incremental political change to refine processes that foster individual choice, instead of seeking particular outcomes through such mechanisms as quotas and comparable worth laws. After setting out this ana lytical framework, the authors critique recent Supreme Court decisions and then examine specific work-place and family topics. A coherent statement for reform that will add balance to this pub lic policy debate. Recommended pri marily for academic libraries. Merlin Whiteman, Dann Pecar Newman Ta lesnick & Kleiman, Indianapolis
Copyright 1985 Reed Business Information, Inc.

About the Author
David L. Kirp is a professor in the Graduate School of Public Policy and lecturer in the School of Law at the University of California, Berkeley. Mark G. Yudof is dean of the University of Texas Law School and holds the James A. Elkins Centennial Chair in Law. Marlene Strong Franks is a senior analyst at Berkeley Planning Associates.

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Minggu, 03 Agustus 2014

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The Likelihood plays a key role in both introducing general notions of statistical theory, and in developing specific methods. This book introduces likelihood-based statistical theory and related methods from a classical viewpoint, and demonstrates how the main body of currently used statistical techniques can be generated from a few key concepts, in particular the likelihood.

Focusing on those methods, which have both a solid theoretical background and practical relevance, the author gives formal justification of the methods used and provides numerical examples with real data.

  • Sales Rank: #3279798 in Books
  • Published on: 1996-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .81" w x 6.14" l, 1.33 pounds
  • Binding: Hardcover
  • 352 pages

Review
...this book reads well, and it is a welcome addition to the literature. I recommend its use as a text for an introductory graduate level course.
-JASA

...provides numerical answers with real data.
-L'Enseignment Mathematique

From the preface: 'the aim is to show how the main body of currently used statistical techniques can be generated from a few key concepts, in particular the likelihood'. The author achieves this aim extremely well.
-Publication of the International Statistical Institute

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0 of 0 people found the following review helpful.
Not necessarily for somebody new to Inference
By Christoph Schnelle
This was the accompanying book for our Masters in applied statistics on Inference. It assumes a fair bit of calculus and experience with statistics, for example basic concepts are explained with the bivariate normal distribution which I was unfamiliar with at the time. Thankfully the University of Queensland BCA Masters course material had an absolutely beautiful introduction into inference in its course material.

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