Download Ebook Dalrymple's Sales Management: Concepts and Cases, by William L. Cron, Thomas E. DeCarlo
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Dalrymple's Sales Management: Concepts and Cases, by William L. Cron, Thomas E. DeCarlo
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Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
- Sales Rank: #29976 in Books
- Published on: 2008-12-31
- Original language: English
- Number of items: 1
- Dimensions: 10.16" h x .94" w x 8.03" l, 2.35 pounds
- Binding: Hardcover
- 528 pages
From the Back Cover
Go Beyond the Classroom and Enter into a Future in Sales Management with this Complete Guide for Managing an Effective Sales Force
Easily accessible, real-world and practical, the Tenth Edition of Dalrymple's Sales Management: Concepts and Cases introduces students to the issues, strategies, and relationships that relate to both the development of a sales force program and the management of strategic account relationships. Featuring real-world examples, including a new running case based on the fictional Shield Financial Company, students will have a rich foundation for work in sales management.
New and Hallmark Features:
- New running case introduced in Chapter 1 and carried throughout the text.
- New and expanded coverage of Sales Networks, Customer Lifetime Value (CLV), Solutions Selling, Marketing-Sales Interaction, and Marketing-Sales Shared Responsibilities.
- More than 50 percent of the cases are new or significantly reworked.
- Over 20 new team exercises for in-class discussion.
- Streamlined chapter discussions for easier reading and retention.
- Strong coverage of the role of strategic thinking and how the sales force helps in creating customer value and competitive advantage.
About the Author
William L. Cron received his BSBA from Xavier University and his MBA & DBA from Indiana University. He's a Professor of Marketing at the M.J. Neeley School of Business at Texas Christian University. His areas of expertise and research are Sales Management Issues, Marketing Strategy--Planning for Growth & Profits, and Wholesaling Management Issues. He's received the following awards: Graduate Teaching Award - Electives, M. J. Neeley School of Business, 2003, Carl Sewell Distinguished Service to the Community Award, Edwin L. Cox School of Business, 1999., Excellence in Manuscript Reviewing Award, the Journal of Personal Selling and Sales Management, 1994., Nominated for Jagdesh N. Sheth Award for Best Articles, Journal of the Academy of Marketing Science, 1993. Bill has also done consulting with companies such as American Association for HomeCare, Baylor Health System, Bristol- Myers Squibb, and GTE.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Rental saves you a lot of money
By Nash Ashumov
I rented this for a class my wife was taking. Great book and great service. Instead of buying an expensive book you can rent it and return for free. They have really good rental prices.
0 of 0 people found the following review helpful.
very good
By Susie Ramirez
The projects are very realistic. All though some of the cases are long and they have unecesary scenes, they give you the big picture of a sales manager's every day life situations.
0 of 0 people found the following review helpful.
I think the quality is excellent.
By Birgitta Papeman
My items arrived very quickly and we're just as promised. I think the quality is excellent.
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